Derby Castles Management Assignment Example | Topics and Well Written Essays - 3000 words

Derby Castles Management - Assignment Example The succeeding part of the document will delve directly on presenting these problems. Robin Hood can develop a SMART Goals by making a comprehensive, actionable, flexible, and goals that could be able to shift together with the shifting market demands. It should be based on perceived reality and possibilities of change in the future. Before the goals are set, Robin Hood should first identify the real essence and purpose of the organization. "Develop a long-term relationship with the customers through providing value-based services, hassle free transaction processing through the use of information wise systems of customer accommodation in order to gain customer loyalty, which will lead to profitability." Poor Marketing Strategy - Marion Montgomery, the marketing manager shared the marketing strategy they had utilized as one of the secrets behind the success of attracting diverse types of visitors-customers. She is to some extent confident that their main line in their advert which says "Derby Castle - the finest mediaeval castle in England" is a full package description of the castles features. But she does not discount the Castle's unique state of preservation, the breadth of attractions it offers, its location on the banks of the River Trent or its thousand-year span of history. In general, the advert is ineffective in the sense that it has only served lesser information than what is needed. The management is ignoring the fact that different people would have different reaction to what we can consider a poetic line, and each have different preferences in based on their expectations of the overall performance in exchange for their payment. Historical Values against Financial Values - This talks about the real value of the site. Montgomery said that "Coca-Cola have offered us a sponsorship deal. They will give us money for a particular project which will increase our revenue and also the number of visitors we are getting. The problem is that Coca-Cola is the epitome of youth and fizz while the Castle's target market is adults ABC 1, average age