Advantages of Television Essay Example for Free

Advantages of Television Essay Nowadays, many people all over the world spend most of their free time watching television. No one can deny the fact that, there is a television in almost every home. It is one of the most common entertainments for people all over the world. However, since its arrival, television has brought to man, many advantages. First and foremost, television plays an important role in our daily activities. It keeps us informed of all current affairs in the world. Events through television are more vivid than those through books and magazines. This is because we can watch these events which are sometimes aired on live telecast. Apart from that, television helps us enrich our spiritual lives. Our knowledge is broadened in many ways. Through language teaching programs , we can learn the language we like, such as, English, French, German, Chinese, Japanese and Spanish. We can also brush up our skills through various programs in television. We can become skillful at doing jobs, baking cakes or arranging flowers through practical programs taught on television. It is also undeniable that, television is a source of recreation. Humorous stories and funny films bring us minutes of relaxation after a hard day’s work. For me, sitting comfortably in an armchair to watch an international football match on television is more interesting than having to queue for tickets at a crowded stadium. In a nutshell, television is indeed useful to us when we know how to use it. Nevertheless, be careful not to overindulge ourselves in it and use in a discerning manner.

Consumer Behaviour of Brazilians to detergents

Consumer Behaviour of Brazilians to detergents Consumer behaviour is a process where individuals or groups go through to select, purchase, use and dispose of goods, services, ideas or experiences to satisfy their needs and desires (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009). The major question for any company: How do consumers respond to various marketing efforts the company might use? The following diagram shows that the marketing and stimuli enter the consumers Black Box (consumers mind) and produce certain responses. Fig 1: Stimulus response model of buyer behaviour Consumer behaviours are influenced strongly by cultural, social, personal and psychological characteristics as shown below: Fig 2: Factors influencing consumer behaviour (Source: Philip Kotler, Gary Armstrong, Veronica Wong John Saunders, Principles of Marketing, 1999) Culture: Culture is the most basic value of a persons wants and behaviour. In Unilever case at Brazil, the clothes are washed more frequently in NE than SE approx. 5 times a week against 3.9 times. Most of the women at NE are housewives and they took this activity of washing clothes as pleasurable activities. There is one more reason that the women at NE mostly do their washing in a public laundry, river or pond because it gives them an opportunity to become social, meet their friends where at SE mostly women do their washing at home alone. The people at NE also attach the cleanliness as a symbolic value to their status. Due to the cultural differences and washing methods, the laundry soap consumption at NE per buyer is 20.4 kg against only 6.8 kg of SE. On the contrast, there was very less difference between the consumption of detergent powders between NE and SE, only 1.5 kg per buyer. (refer to exhibit 3) Social Class: Social classes are societys relatively permanent and ordered divisions whose member share similar values, interests and behaviours. In Brazil there are 5 social classes based on the income as: A, B, C, D and E (E+ E-). As per exhibit 2, only 21% population of SE is E class compared to 53% of NE. So the most of the population at NE are low income consumers. Generally the lower social class people are more culture-bound which shows their behaviour of buying detergents. Family: Family members can strongly influence buyer behaviour. The buyers spouse and children has a direct influence on everyday buying behaviour. In case of Brazil, majority of NE women see the cleanliness of clothes as an indication of the dedication of the mother to her family in spite of washing through laundry soap requires an intensive labour. This fact influences the consumer to buy the different detergents mostly laundry soaps at Brazil. Most of the families with washing machine prefer to buy detergent powder (there only 28% household own the washing machine at NE) instead of laundry soap. Economic Situation: A persons economic situation will affect product choice which is clearly visible at Brazil. The low income consumers of NE would like to buy Omo, the best brand of the market but their tight budget leads them to buy cheaper local brands from the nearby small shops. Perception and Beliefs: In Brazil, the consumers (primarily low income) evaluate the detergent against the six key attributes as shown in exhibit 6 along with price. Since Campeiro scored very low on all the attributes and resulted with only 6% of market share. The consumers of NE are very particular about the various attributes of detergents like power of the detergent (its ability to clean and whiten clothes with a small quantity of product) judged by the quantity of foam it produced. The low income consumers are also very much attached with boxes and regarded anything else as good for only second-rate products. The major factors which influence the consumer behaviour are discussed above. Most large companies also research consumer buying decisions which are closely related with the factors of consumer behaviour. A typical buyer decision process can be shown as below: Fig:3 Buyer Decision Process Model (Source: Philip Kotler, Gary Armstrong, Veronica Wong John Saunders, Principles of Marketing, 1999) In the given case, the purchase of detergent is a regular purchase for any family. Since the most of the families owned a washing machine at SE, so they are much focussed to buy the detergent powder. At NE only 28% households own the washing machine. The important fact here is that both the consumers of NE and SE are well aware about the brand and recognises Omo as the best detergent powder in the market. But at NE, approx 53% consumers cant afford to buy the Omo due to their low-income. The Northeasterns are also not fond of shopping at big retails like Wal-Mart, instead of they prefer to buy the detergent from the near buy shops. As per the details provided in the case, it seems that the Unilever brand is not available in 75000 small store of NE where the products of their competitors are available. In this situation, the consumers have limited option to buy. Answer 1 (ii) The market in terms of the main brands/players and their strategies At present in the NE detergent market, there are only two major players- Unilever and Procter Gamble. There are a few local players are also available in the market but mostly they are in the laundry soap market. Unilever is a US$56 billion company, headquartered in London (UK) with 300,000 employees in more than 150 countries. Unilever started its operation in 1929 and now become a pioneer of the consumer goods industry in Brazil. Unilever launched the first detergent powder as Omo in the Brazilian market. As mentioned in the case, Unilever is a market leader in the detergent powder category, having 81% of market share with three brands: Omo (one of the Brazils favourite brand) Minerva (Only brand sold as both detergent powder and laundry soap) Campeiro (Unilevers cheapest brand) Omo is a premium product with 52% of market share at a price of $3/kg. The main USP of Omo is the high ability to remove stains. Minerva is relatively cheaper brand as compare to Omo with 17% share in the detergent powder at a price of $2.4/kg. Minerva is the only Unilever brand which is competing with local brands in laundry soap market and is the market leader. In the laundry soap market Minerva have 19% share at a price of $1.7/kg. On the other hand, Procter Gamble is a US$40 billion company, headquartered in Cincinnati (US) with 98,000 employees in 80 countries. PG entered in the Brazilian market in 1988 and acquired the detergent business of a Brazilian company named as Bombril and its three brands: Quonto (migrated as Ace) Odd Fases (migrated as Bold) Pop (low-price brand) PG is the second player with 15% share of the Brazilian detergent market. Ace is the main brand of PG and competitor to Unilever products (Omo and Minerva) with 11% share in the detergent powder market at a price of $2.4/kg. The other products of PG have only 6% share of the market at a price of $2.3/kg. PG did not manufacture laundry soap. At present the NE detergent powder market worth of US$106 million is growing with a remarkable annual rate of 17%. Since the manufacturing process is very capital intensive, so the entry barrier is very high in this market. On the contrary, the laundry soap market worth of US$102 millions is growing at a slower annual rate of 6%. Since the production of soap is very cheap, thus there are low barriers to entry. Currently PG are targeting towards the low-income consumers of the NE market. PG drawing on worldwide RD and marketing expertise is closing up and will attack to this segment. There were also threats of small local brands targeted at low-income consumers. Unilever is also looking to explore the growth opportunities in the detergent market to low-income consumers of NE. But Unilever is facing some internal resistance from Mr. Fernanda Machado (Category Manager for detergents). Answer 1(iii) Present situation of Unilever and its Strengths, weaknesses, opportunities and threats With the data available in the case study, the Unilever SWOT analysis is as below: Table :1 SWOT Analysis Answer 2 Strategy for Unilever in Brazil Unilever would follow the Target Marketing Strategy (Segmentation, Targeting and Positioning) strategy for the low-income consumers in Brazil. The following diagram explains the various steps involved Target- marketing process: Source: Solomon, Marshall, Stuart, Barnes and Mitchell Marketing: Real People, Real Decisions 1st European Editions Fig: 4 Steps in the Targeting Marketing Strategy Segmentation: The detergent market at Brazil is already segmented into two parts: High Income consumers living at Southeast Low income consumers living at Northeast The Northeast market could be classified under Geodemography segment due to most of the consumers have low income and share similar characteristics. Targeting: Detergent Market segment is registering a 17% annual growth in Brazil and there is a big potential market in NE with 48 M of Low Income consumers. The Purchasing power of the low income consumers has increased by 27%. Positioning: Here Unilever had to develop a strategy for the target segment with a product that meets the consumers requirement and expectations. Based on the current situation as mentioned in the case, I feel that the Unilever has the following options to penetrate the low income consumers at Brazil: Option 1- Unilever could reposition the Minerva further down market in relation to Omo Brand Option 2- Unilever could re-launch of the Campeiro as a low-cost brand Option 3- Unilever could develop a cheaper version of the Omo brand Option 4- Unilever can create a new Brand or launch a new brand from its portfolio in Brazil. Option 1 will be less costly option to implement by Unilever since Minerva brand is already present in the mind of Brazilian consumers. But I feel that it was not well positioned in the market. Minerva is a product target to the middle income consumers and there was no details mentioned in the case about them. Thus repositioning Minerva to further down for low income consumers will reduce its market share from 17% (refer Exhibit 7) to even lower therefore it will create a new opportunity for other competitors in the market. Option 2 will become costly and ineffective for Unilever because already Campeiro is recognized as a low cost and low quality product (with ref. to exhibit 8). Hence changing the image of Campeiro in consumers (low income) mind will take a very long time to achieve. Option 3 could not be implemented by Unilever because Omo is a high quality and high price product (ref. to exhibit 5, 7, 8 9). It would also create confusion between the two version of Omo (High quality and the cheaper version) in the detergent powder market. There is also a possibility that the consumers of Southeast also start consuming the cheaper version on Omo and it will lead towards the reduced sale of High quality Omo. So Unilever should not attempt to develop a cheaper version of Omo. Option 4 based on the SWOT analysis (refer table 1, Page no. 7); Unilever could plan to develop a new product for the low income consumers. Since Unilever is having a very vast range of detergent brands. So instead of investing to develop a new product, Unilever might also choose a product from its Latin America portfolio, a brand which satisfies the needs of low income consumers with in Brazil. Unilever can use either of PULL or PUSH strategy in order to penetrate the Low income consumer market of Northeast Brazil. The Push strategy: There was no doubt that the best detergent available on the Brazilian market is Omo. With ref to the exhibit 7, Unilever dont have any competitor for their Omo brand being the costliest product in the detergent powder market. As per option4, Unilever should introduce the extension of Minerva Brand instead of developing a new brand. The extension of Minerva brand as Minerva Blue 10/10; with more cleaning power while retaining the fragrance and less emphasis on softness; packaged in the cardboard boxes. Now the following Marketing Mix should be implemented to penetrate the Northeast market: Minerva Blues target groups are the low income consumers who buy local brands and detergents from the small stores located in Northeast. The Marketing Mix for PUSH strategy is as below: Product: The Minerva Blue would be packaged in two sizes 1 Kg and 500 g. The Minerva Blue would be designed attractively so that the even illiterate consumers can recognize it very easily. The packaging should be designed in such a way that it would be easy to open and also protect the powder from humidity. Price: The price of Minerva Blue should be cheaper than Campeiro. Unilever have to identify a cheaper packaging formula so that it can reduce the whole sale price of Minerva Blue below than Campeiro. Unilever could use the following approach to price the Minerva Blue: Formulation cost: $ 1.00 Packaging cost: $ 0.30 Promotional cost: $ 0.30 Distribution cost: $ 0.05 Total cost: $ 1.65 Place: As per the details mentioned in the given case, Northeasterns are not in favor to shop from big outlets, they prefer to shop from small stores. The big issue is that Unilever detergents are absent from 75,000 stores in Northeast where the products of other competitors like PG and as well as local brands are available. Distribution of the products in Northeast is the major weakness of Unilever. In order to cover all the 75,000 small stores of Northeast, Unilever should have to introduce its own units of vans, visiting every single store trying to list all Unilever detergent brands. Unilever could also distribute its Minerva Blue brand in SE, as per exhibit 2, approx 21% of the population of Southeast is in class E. Promotion: Since the consumers of Northeast are buying from the nearby small stores. Thus Unilever should focus to have promotions and visibility of their products in those stores. The promotion should be in such a way that when a consumer entered into a small store must realize that the Unilever had created a brand Minerva Blue only for him, his own version of Omo. Unilever could follow the conventional methods of advertising ATL (Above the Line) campaign to deliver the right message to the low income consumers through media such as television, radio, print and banners to promote its brand. As per the given details, the Brazilians are avid television watchers irrespective of their income. Unilever could also promote their product in popular parties of Northeast like Carnival, Forro Festivals and Maracatu. The low income consumers might be reluctant to buy a product advertised as FOR LOW INCOME PEOPLE, because it gives a message of inferior quality product. So Unilever should never use in an ATL communication the term of FOR LOW INCOME PEOPLE . Pull strategy: With ref. to the case, there are total 7 products in the detergent powder market where 75% of market share captured by Unilever through its 3 products all combined: Omo, Minerva and Campeiro (ref. to exhibit 7). Thus introduction of a new product from its portfolio will create cannibalization for Unilever. The same concern is also raised by Mr. Fernanda. So instead of introducing a new brand in the market, Unilever should focus to expand its detergent powder market share by adding new consumers. This can be achieved only by pushing the low income consumers to buy Unilever products. In other words, upgrade the laundry soap consumers to detergent powder consumers. The marketing MIX for PULL strategy is as below: Product: Unilever had to promote their all 3 brands: Omo, Minerva and Campeiro in the small stores of Northeast. Promotion: The promotion strategy would remain same as PUSH strategy. On top of that in store promotions are very important. Unilever could offer a very attractive offer to the low income consumer which insist the NE population to buy the Unilever products like Buy 1 Campeiro and get one free or can earn some points which could lead them to get a free Omo etc. The above strategy will attract new consumers for detergent powders. Simultaneously Unilever could also signup business contracts to promote the Unilever products with the Washing machine dealers. So whenever any consumer buys a new washing machine the dealer would suggest them to use only the Unilever Brand detergent powders. Place: The distribution strategy could be the same as mentioned in the PULL Strategy. In addition to that, Unilever should ensure that in any small store their all 3 brands must be available at any moment with different SKU which gives an opportunity to the capable consumers to upgrade themselves for high price detergents. Unilever should also ensure that if the small store owners/managers can offer an exclusive section of Unilever products where only Unilever products are available. So in such case consumer dont have any options to buy any other detergent. Price: Currently Campeiro is the only brand focused to low income consumers which is available for $ 1.70 to retailers compare to its actual cost $ 1.45. Thus at wholesale price Unilever is able to have the margin of approximately 17%. Hence Unilever could reduce its margin by redefining the formula of Campeiro which could add some more attribute as per the need of NE consumers like clean and whiten clothes with a small quantity with good quantity of foam, add some perfume etc. Conclusion: Being the low income consumers doesnt affect their brand conscious. These consumers are always looking for good and reliable quality product at a fair price. These consumers might not be able to afford the best brand of the market, but they do see the high price of such products as an indication of value. More than three-quarters of the global population is low income, and many of them have been historically beyond the reach of organized retailers. In the given case study of Brazilian Fabric Wash Market, the population of Northeast is well aware about the Unilever Brand: Omo but due to high price they cant afford it. To serve low-income consumers successfully, Unilever must first account for their lower purchasing power. To penetrate the Low income market, Unilever might use the concept of 4 As as below: Promote offering through mix of outlets Reduce Cost to serve Shorten Supply Chain Select and support retailers Localize sourcing Reduce packaging size for low price per unit Focus development on customers Employ innovative thinking to meet Fig: 4As Diagram Sources: Jame Andereson, Net Blog Serving the worlds Poor, Innovation at the base of Economic Pyramid Based on the above discussion of PUSH and PULL strategies, PULL strategy would give the result in a longer term but the PUSH strategy would give the result immediately. So I would recommend PUSH strategy as the Best Strategy for Unilever in Brazil. In the short term, Money need to be invested and therefore diverted from premium brands to low price brand. It gives Unilever a momentum and advantage in a fast growing market. With the right strategy, low income consumers will be ready to pay for a new brand and Omo buyers will not move which will make Unilever a leader in low-income consumer marketing.

A street Car Named Desire :: essays papers

A street Car Named Desire Blanche’s Magic gone Sour Blanche is a woman who desire’s a new life. She is an outcast to society and turns to her sister Stella for help. She needs a way out from her discouraging life. This is why she comes to New Orleans. She feels a new opportunity is around the corner and maybe even a new life. Blanche has no place left to turn and her past catches up to her. Blanche is a very confused woman. She doesn’t even know herself what she really wants. From the point her husband pulled the trigger Blanche has felt nothing but despair and desire. She turned to anything that made her feel better and unfortunately it was prostitution. She lost her and Stella’s house and acts like it wasn’t her fault. She arrives at New Orleans looking for a new life and someone to complain and wine to, this being her sister. She has no place left to go but Stella’s house this is her only opportunity to start over. When Blanche arrives everything starts off pretty smoothly. She doesn’t have a big problem with Stanley yet and her sister is happy to see her. Its only until her past starts to be told is when the trouble begins. Stanley gets very upset at Blanche for losing the house and thinks that she is cheating Stella. This of coarse makes Stanley hate Blanche and he is now determined to undermine her and then make her leave. He knows she is not up to any good and this is proven when she becomes involved with Mitch. When Blanche and Mitch meet sparks fly and we as the reader think this is the start to a good relationship, something that both these characters need. Blanche really likes Mitch and she things this could be a

Comparing Two Magazines Essay -- Compare and Contrast

Comparing Two Magazines For my compare and contrast essay, I have decided to compare two magazines in the financial and business world of entrepreneurs. The name of the first magazine is † Small business opportunities† and the second magazine is â€Å"Entrepreneurs – Be your own boss† The theme of the first magazine is to highlight, how and what type of businesses to start and make money without putting in much of the hard work. The very first page of the magazine shows an absolute image of the man and women dressed up with lots of money and a road of success. The magazine rapidity claims† Sure ways to make money†. It seems like editor is personally involved in guaranteeing the success of the business with highlighting text displaying â€Å"Make $40 Million with eco-friendly herbs and sprouts† or â€Å"Make 15 million in the first year with Dollar Varity stores† As I am turning and reading pages more and more, I realize that this magazine is not meant to show issues, techniques, pros and cons of starting up a business but it is more like infomercials showing the top returns one can reap from his investments. The magazine forces me to realize that I am missing a essential experience in my life by not starting up the business. The magazine displays beautiful color and picture schemes. The magazine also highlights few of the success stories of the entrepreneurs. Overall this magazine makes business as a seamless transition of normal day today activity to a profit generating machine, ...

Why Hitler Was Invited to Become Chancellor :: Papers

Why Hitler Was Invited to Become Chancellor In 1932 the weaknesses of the Weimar Constitution were clear to all. Due to its careful balance of power and proportional representation, no political leader was strong enough to rule. During this period Germany was effectively being run by 84 year old President Hindenburg. Policy was being set by a tiny group of rich, conservative industrialists and army leaders. The Reichstag offered very little leadership. The heart of the problem was that the Nazis were the largest party. Normally the leader of such a party would become Chancellor, but the other parties in the Reichstag would not work with Hitler. The constitution gave President Hindenburg the right to appoint Chancellor and he did not want Hitler as Chancellor. So month after month there were arguments and back-room deals as different politicians struggled to assemble a workable government. The weakness of the Reichstag would have been a problem even if things had been going well in Germany. But when faced with the chronic problems of the Depression it was disastrous. In the July elections of 1932 the Nazis got their best ever result with 37.3% of the vote (230 seats.) They were now by far the largest party. Hitler demanded to be appointed Chancellor. Hindenburg despised Hitler, but he could see the value of trying to use the Nazis for his own ends. Hindenburg appointed Franz von Papen as his Chancellor. Von Papen had no support in the Reichstag but he hoped he could create a right-wing coalition government with the support of the Nazis and the other right-wing parties in the Reichstag. Hitler refused to co-operate, so Hindenburg called another election. This was a bad election for the Nazis. Apathy was settling in. In Northeim the Nazis were in financial trouble and made a public appeal for party funds. In an attempt to regain support, the SA and leading Nazis went to church en masse and got a Protestant minister to speak for them. They placed advertisements in the local papers and

Racism: Black People and New York Times Essay

I think everybody has heard about segregation. We all know about how everybody used to say separate but equal is okay. I think that racism is still going on today, even though it isn’t as obvious. It’s a disease that a lot of people have, which we must find a cure for. It’s a little harder to cure than the common cold though, but I think that it’s just as bad as it used to be. The first example of racism is when they are going to the trial in the book, To Kill A Mockingbird when Scout, Jem, and Dill are going to the trial and trying to find a seat in the balcony it says, † . . . and steered us gently through the black people in the balcony. Four Negroes rose and gave us their front-row seats. † (Lee 164) This is a good example of racism because it shows that blacks had to stand if whites wanted to sit down. So it shows segregation. Another quote is, â€Å"The colored balcony ran along three walls of the courtroom. Like a second veranda†Ã‚ ¦Ã¢â‚¬  (Lee 164) This says that there was still a lot of segregation because it was just a â€Å"colored balcony†. That’s the only place blacks were allowed to sit or they could stand in the back. One more quote that I have from the book that says racism was, and still is a problem is, â€Å"But around here once you have a drop of Negro blood, that makes you all black. † (Lee, 162) I really think that this is a strong quote, because I think that it’s true. If someone doesn’t like one group of people and then they find out that your slightly one of them. They automatically push you away. My reasoning for them doing this is because they are either scared or jealous of them. It also says that people don’t try to get to know people very well. Lots of people did and still do make judgements based on outward appearance. In this paragraph, I’m going to prove to you that racism still exists, just as bad as it did in the 1930’s. Even though there isn’t segregation anymore racism is still a problem. People are racist mainly against blacks. Like this article says, † . . . 88 black men have been executed for killing whites, while only two white men have been executed for killing blacks. † (New York Times, February 24, 1995. A Long History. Laws once gave penalties by race.) It shouldn’t matter what your skin color is depending on how severe your punishment is. Another article says, † . . . when blacks committed crimes against each other without involving whites, the legal consequences wee lower than when whites were harmed. † (New York Times, February 24, 1995. A Long History. Laws Once Gave Penalties by Race. ) This one shows that once whites were involved the crime suddenly got a lot worse than they were making it. I think that with some proof from the book that shows how it used to be. Then some proof of how it has been in the last few years, I think that anyone can clearly see that racism is just as bad as it used to be. My solution to the problem of racism is very hard to do. It is known as a disease, but this isn’t one we can take some medicine for and cure it. This is one we have to teach. Racism is not caught, but taught. We have to teach each other that it doesn’t matter what we look like on the outside, but it’s what’s on the inside that counts. How do we teach this? We can go to schools all around the country. Do a lot of different public speaking sessions. That is how I would cure racism. So in conclusion, I hope that I have convinced some of you that racism is just as bad as it was in the 1930’s. You can plainly see that Harper Lee, even as a little child could see that racism was going on. Then it was a little more obvious, but we still need to realize it. Just because racism is just as bad as it was before doesn’t mean that we can’t change that.

Comic books Essay

Comic books established themselves as an independent media in which story abides its own rules; progression of story follows by specific use of frames sequences and their composition. Judging by the structure of comic books and graphic novels we can see many similarities with other medias, like movies adaptations of comic books and just movie itself. However, we cannot deny distinctive differences of these two medias. Films have their own perception and flow of time and so do graphic novels. Both make an impact by using their own way of storytelling. But what media is better for telling stories when it comes to movie adaptations of comic books? For me idea to bring comic book story to big screen has its drawbacks and benefits. Beside obvious part of movie – sound, some movies benefit from original visual style of their source material, movies like Sin City, 300 and Dick Tracy, which makes them striking due to the film’s â€Å"moving image† feature. Or other way around, for example, when film director like Tim Burton applied his own visual style while producing Batman, which was supported by bizarre and eccentric characters like Joker and The Penguin and by Gotham itself. Same with Guillermo Del Toro and his adaptation of Hellboy. But my position is that comic book movies are not that sophisticated in comparis on with their original material, but only if consider that original material were stand alone graphic novels like â€Å"Watchmen†, â€Å"V is for Vendetta†, â€Å"Sin City† e.t.c. But at the same time, films based on mainstream pledge of comics industry like â€Å"X-men†, â€Å"Spider-man†, â€Å"Batman† and so on, in some cases, don’t really fall that far behind from their comic book versions. To show that we can examine several movies that were filmed based upon graphic novels and break them down by categories of what make comics to be â€Å"comics† and then compare. â€Å"Comics†¦juxtaposed pictorial and other images in deliberate sequence, intended to convey information and/or to produce an aesthetic response i the viewer† (Scott McCloud, â€Å"Understanding of comics†) Starting from obvious – comic books are collections of static images, therefore the way how reader perceives information depends on the way how comic book artist manipulate these visuals. In Scott McCloud’s book â€Å"Understanding of Comics† author tells us about how comic books use our understanding of events by executing specific transition of â€Å"frames† like scene to scene, action to action or aspect to aspect. We cannot also overlook â€Å"the graphic style† of a certain comic book, which also plays a major role in storytelling. In addition, â€Å"composition† of these two particularly taken elements is what holds all imagery together to create a specific narrative, on each page separately and jointly. Sin City is a very visual example, both on comic pages and on screen. Creators of this movie, including author of original Sin City (Frank Miller), captured the strongest feature of comic book – black and white imagery with some coloured elements, grotesque characters and, in some parts, shots were borrowed from comic book panels. â€Å"Some of the stills from the film look so much like frames of the comic book as to make no difference. And there’s a narration that plays like the captions at the top of the frame, setting the stage and expressing a stark existent ial world view.† (Roger Ebert) One of examples of it is scene where Marv kills priest in confessional booth, it was transferred frame by frame from comic book page. This scene, in my opinion, is the closest in representing comic book way of narrative in movie. Because sequence of original frames are â€Å"action to action† has almost similar pacing with movie, despite difference in executing them, when in comic book it is shown on one page and in movie it is a movement of frames. Sin City is a good example of a very well transferred material from one media to another, but mostly because material is much more stylised than, for example, Watchmen where style is used more as a supporting tool: â€Å"The actors are mined for the archetypes they contain; characters are rotated into a hyperdimension. We get not so much their presence as their essence; the movie is not about what the characters say or what they do, but about who they are in our wildest dreams.† (Roger Ebert) Visually movie does not inferior to original work, even though comic images look much bolder and it supports character’s design and make scenes look much more organic, when in movie you still see that actors are just actors and that is where audience has to use their suspension of disbelief: â€Å"a willingness to suspend one’s critical faculties and believe the unbelievable; sacrifice of realism and logic for the sake of enjoyment† (Samuel Taylor Coleridge) But we cannot say that Sin City is completely original work, it obviously borrows a lot of elements from older comic books, such as â€Å"The Spirit† or â€Å"Dick Tracy† and from films of 30-40’s. Element such â€Å"crawling shadows† was used intensively in many frames and added a lot to every scene were characters casted shadows on their surroundings. This shows that comics are not that different from movies, in terms of what they are showing to viewer, but form of comics media is what makes it unique and substantive: â€Å"each successive frame of a movie is projected on exactly the same space – the – screen – while each frame of comics must occupy a different space†¦space does for comics what time does for film!† (Scott McCloud) That being said, from example of Sin City we can say that graphical features are not that hard to reproduce in movie where stylisation is a major feature, same with frames. However, composition of the whole page works completely differently from films and that is where adaptations fail at reproducing comic books’ form. Another example of graphic novel adaptation is Watchmen created by Alan Moore and Dave Gibbons. When Sin City is much more stylised story, Watchmen is much more about context and themes. As graphic novel it uses every opportunity that is given to it as comics media. One of the most interesting is composition of frames throughout the novel, Movie adaptation of Watchmen does not show given themes in the same way like original version does, simply because it doesn’t have this ability like â€Å"page composition†, and even if tried to use it might have ruined the form of film media. As an example, running theme of Rorschach’s mask, which changes its pattern constantly. Dave Gibbons and Alan Moore created layouts that are symmetrical and in the middle of the book you can find this symmetry as well, and not just randomly placed, but used in the scene where Rorschach is being interviewd by psychiatrist with Rorschach test. In movie, though, we could not see this additional narrative, despite film director’s (Zack Snyder) attempts to recreate other visuals of Rorschach’s theme, like some silhouettes of symmetrical images, mostly in scenes where characters die. Speaking of Rorschach’s mask in terms of representation in both versions: in comic book mask was changing, but due to media of comics, we could only see specific patterns, which were deliberately drawn as something straightforward to emphasise what character was going through, or just like vague patterns as audiences’ personal test, especially when Rorschach was facing towards reader in close ups. This ingenious way of creators to establish once again comic book’s media and their understanding of it proves that comic books form will always take advantages to use its’ own limitations for creating something very unique for its media. In movie version constant moving of pattern doesn’t let concentrate on it long enough before it replaces by another pattern. Although there is one pattern that can tell what is Rorschach’s mood is at that moment – scene Rorschach’s ambush by police forces. His mask creates crosses on his eyes which is effective but less original than ideas from comic book.